Volvo Automotive India Converts City Dump Yard into Lush Forest with 10,000 Tree Planting Initiative
New Delhi, June 26, 2024 – Volvo Automotive India has launched the Reverse Undertaking, an bold environmental initiative designed to offset the carbon footprint of electrical automobile (EV) mileage by means of tree planting. In a pioneering transfer, the corporate, in partnership with ASSOCHAM, has transformed an city dump yard in Ghaziabad, Uttar Pradesh, right into a thriving city forest by planting 10,000 bushes.
The initiative kicked off with Volvo planting 5 bushes for every of its EVs bought to this point and 4 bushes for homeowners of different EV manufacturers who be part of the undertaking. Members can have bushes named after them primarily based on the mileage they accumulate on their EVs. Non-EV homeowners are additionally invited to take part by pledging to the undertaking, with three bushes named on their behalf.
Jyoti Malhotra, Managing Director of Volvo Automotive India, expressed the corporate’s imaginative and prescient: “The Reverse Undertaking provides automotive homeowners throughout India an opportunity to assist reverse environmental harm. For each 5,000 kilometers pushed in any EV, we’ll identify 4 bushes within the City Forest after the proprietor. This can be a distinctive method to flip kilometers into bushes. For non-EV customers, upon taking a pledge, three bushes shall be named on their behalf.”
Volvo Automotive India has dedicated to sustaining the newly created city forest for the following 4 years. The transformation of the landfill, beforehand a significant environmental hazard, right into a inexperienced lung for the town underscores the initiative’s success and the corporate’s dedication to sustainability.
Jyotsana Singh Kaushik, Director of Advertising and marketing and PR at Volvo Automotive India, emphasised the undertaking’s broader objectives: “At Volvo Automotive India, our mission is to make sure security and sustainability. The Reverse Undertaking highlights that environmental safety is a shared duty. We invite everybody to affix us on this initiative and be acknowledged by having a tree named after them.”
Aligning with Volvo Automotive India’s objective of reaching web carbon neutrality by 2040, the Reverse Undertaking extends the corporate’s environmental stewardship past automotive manufacturing to city reforestation. Members obtain a certificates acknowledging their contribution to this crucial environmental effort.
Deepak Sood, Secretary Basic of ASSOCHAM and Trustee from ASSOCHAM Basis for CSR, praised the collaboration: “This effort by Volvo and AFCSR showcases the numerous impression that collective environmental duty can obtain. We firmly help such initiatives, recognizing their essential function in shaping a sustainable future.”
Sood added that environmental safety and conservation should not solely ecological requirements but additionally highly effective financial methods. Investing in sustainable practices and preserving pure assets fosters long-term financial development, creates inexperienced jobs, and builds resilient communities. He highlighted {that a} dedication to conservation immediately is an funding in a thriving financial system and a more healthy planet tomorrow.
This initiative additionally enhances Volvo’s international “For Life Fund” undertaking, aimed toward addressing biodiversity and ocean well being whereas supporting broader local weather motion and enhancing lives worldwide.
